Copyright is the protection for anyone’s product/work. The product can be anything from music, books, video games, movies and many more. Copyright is their to protect the work so no one can copy it and try to claim it as there work. If the person uses a copyrighted contented they could be removed and may eventually get sued by the original creator. Copyright is marked on the product by the symbol: © which is usually found in a small font. They might sometimes be ™ which is Trade Mark for an unregistered trademark, that is, a mark used to promote or brand goods. These are the main two that we usually find on products.


The legal and ethical constraints to interactive media products shows that it is ethical to not copy other peoples work if it isn’t your original idea. If this is illegally gets broken this can be defined as copyright as it is not your original idea. However, you can get inspired or educated by existing media products and concepts by adapting them so your ideas show a new idea that is completely different from the original material. We need copyright due to people just doing no work and stealing the ideas and concept to reuse and get money from it while they did no work making the original idea. The copyright guide lines protects people works and is useful to know who originally made the idea/concept.

Copyright is there for ideas/concepts but you can get given permissions from the original creator to use in your own work. This can be helpful for your own work but due that I am doing it for my projects it will be handed into the teacher who will see my final product. Books, websites, etc for the research but the final work is my own!

-Brand: Defining brand is an idea or image or a product or server which is connected from the name, logo, slogan from the company who owns it.

-Branding: Is the marketing of an original idea so it can be recognized by many people and which it can be identified from the other brands easily.

-Copyright: Is the legal means of protecting someone original work. The length of copyright protection is usually last for around the authors life plus 50 – 100 years more after. Copyright can be included in books, poems, songs, artwork, video games, movies, etc. To show something is copy righted it usually shows the © next to the date and your name or name of the company.

-Trademarks: A Trademark is recognizable for a phrase or other symbol which shows a specific product or service and legally specifically it from all other products.

Example of a law case from copyright:

A example of copyrighted law cases was the companies Nintendo and Universal Studios where fighting about a law suit. Universal Studios filed a lawsuit against Nintendo for copyright infringement in 1982. Universal Studios claimed that the creator, Shigeru Miyamoto based his characters (Donkey Kong) and the story on King Kong, an intellectual property by Universal Studios. Nintendo thought the law suit and clamed that King Kong was in Public Domain. A year later, the United States District Court sided with Nintendo that King Kong was in the public domain and Donkey Kong did not break any copyrights that Universal did not own. Nintendo was awarded $1.8 million from Universal!


Legally all games have a PEGI rating, Pan European Game Information. With physical games it is usually found on the bottom left corner box (front) and the bottom left corner  (back). In the UK PEGI ratings can go as: 3, 7, 12, 16, 18. These mean the age restriction as content in different games may be more mature for older audiences. There are other icons which are usually next to the PEGI age rating. Violence, Bad Language, discrimination, Gambling and Online games. These tell the players some of the mature/other information which can be found in the game.

PEGI age iconsPEGI other icons

Here are some examples from different games which are on the consoles: Wii, Wii U, 3DS and Nintendo Switch.

Games box.png

You can see that Super Mario Galaxy (Top left corner) has a PEGI rating but it not similar to the other due, the game was released in 2007 and PEGI icons had a different style to it. It changed a few years later as we can see for Super Mario Galaxy 2 (Bottom left corner) which was released in 2010. Each of the games shows they have a different age rating (expect Mario Galaxy series). The other games have age ratings of 7 and 12s. This is because Super Mario Galaxy 1 and 2 have a more kid friendly audience while Smash Bros (Bottom Right Corner) and Legend Of Zelda Breath of the Wild (Top Right Corner) still have a kid audiences, the games have more voices as smash bros is a fighting game while Legend Of Zelda you explore and defeat various monsters using weapons. All games do appeal to everyone from the different gameplay styles, etc.

Game boxGame box 3

On the back of the boxes we see the PEGI age rating again but with also the other PEGI icons, Violence. This tells the audience that the game will have violence in the game.

PEGI system was created by Interactive Software Federation of Europe (ISFE). It was established in 1998 to represent the interest of the interactive software sector with regard to European Union and internationally.


2010-2017 Type copyright symbol.                                                                                                                            Available at: (Accessed: 05  February 2017).

2010-2017 Trademark symbols ™.                                                                                                                            Available at: (Accessed: 05  February 2017).

199- 2017 Brick Marketing.                                                                                                                      Available at: (Accessed: 12 February 2017).

2005-2017 Copyright.                                                                                                                                                Available at: (Accessed: 12 February 2017).                       

2017 Trademark                                                                                                                                                           Available at: (Accessed: 12 February)


Rudie Obias (February 19, 2014) 11 Times Video Games Led To Lawsuits                                                                                                                                               Available at: (Accessed: 12 February)

1998- 2017 PEGI                                                                                                                                           Available at: (Accessed: 12 February)