We will need to prepare folders before we start going into Photoshop to start making the poster. I would recommend to make a main folder called “Architecture Poster Design”. Then make other folders for .PNG’S, .PSD’S, .AI’S and .JPEG’S, name them with there folder type name which are in the main folder. Make another folder named “Images” just for the logo which you can to get online.

In Adobe Photoshop, I started out by making a new workspace. Go to File >New or you can do the shortcut key: Ctrl + N. A new menu should appear, put in the following for the personalise settings which are specific for this project:

Size: A3

Color Mode (Colour mode): Preferably CMYK but can be on RBG, depending what printer you have to produce the poster in mass production. Everything else can stay the same.

poster-a3-present

A new workspace should appear. We will be using the rules of thirds composition rule type. We can simply set it up by using a grid. Go to Edit > Preferences > Guides, Grids and Slices. You can even do Ctrl + K for the shortcut key.

Once menu comes up, go to the Grid section and the change Gridline to every 100 percent and se Subdivision to 3. Change the colour of the gridline to suit your pleasures.

A3 poster rule of three grid.PNG

First make a new layer and delete the background layer. By using the paint bucket tool, fill all of the layer with black. Name the new layer “Background”. Makre you name and orginzie your layers by naming them and putting group folders. Here is my poster at the stage without any guides.

final-poster-desing-3-step-1

For now save. You should Save As in a neat and tidy folder space work area.  Save the .PSD file in the PSD folder in the main poster design folder.

Open up Adobe Illustrator and make a new workspace (Ctrl + N). Make sure the new workspace is A4 and is horizontal .We will be using Illustrator to make the lined Gherkin for the final design for the poster. From my idea stage, I have drawn three Gherkin tower layered on each other with different colours. I will be using that line art and colours for my poster. I scanned in a line art drawing and saved as a .png and placed it in the “images” folder.

file-place

Back to Illustrator, go to File > Place. Then find the scanned images in your folders (should be in the “images” folder. Once selected click on where you want the image to be place inside of Illustrator. When placed make it big enough. Padlock it so you can not edit or move it when placing lines on top of it.

 

padlock

Using the Pen (P) and Convert Anchor Point Tool (Shift + C) make straight and curved lines to recreate the Gherkin digitally on another layer from the scanned image. To get a green colour go to the two boxes at the bottom of the tool bar, one showing a normal box and one with a hole through it. These represent the fill and outline colours. Will only need an outline using a pen to create outline for the Gherkin. Click on the box with a hole in it and then double click it which will come with the Colour Picker. Select #28AF8F colour code do the same green that I used. Make sure that the box without a hole is crossed. You can do this by clicking it once then selecting the small box with a cross below it to make the fill disabled.

Colour in illus.PNG

curved

One made the Gherkin line art structure. Copy it two times to make three. You can selecting all by using the Direct Selection Tool (or A for shortcut key). By using this tool select by dragging your cursor through Gherkin so it selects everything. You can even do Ctrl + A if the Gherkin is the only thing in the workspace. Copy it by doing Edit > Copy or Ctrl + C. When copied, got to Edit > Paste or Ctrl + V. It is recommend to paste them on separate layers so it is easier to organise. Once pasted twice, select one of them and then recolour to light blue then recolour the other one from green to dark blue. You do this by selecting the different colours outlines by clicking on the box with a hole in it. The two other colour codes are #424D9B and #0CABE1.

dark-blue-outline-colourlight-blue-outline

When done all free save as where you made the “Ai’s” folder in the main poster folder. Then File > Export. Save the folder in the “PSD’s” folder and save as a .PSD file type. Exit Adobe Illustrator, once saved and exported.

When back in Adobe Photoshop do File > Open or Ctrl + O. Find the new exported .PSD from Adobe Illustrator and open that file. Copy each of the separated layers into your poster .PSD workspace. Once copied, do the command Ctrl + T. On the top toolbar got to the place where it says “W: 100%, H: 100%”. Change both from 100% to 200% to make the scales right. To this for all three Gherkins.

Using the same method after you rescaled the Gherkins Ctrl + T all Gherkins and put all of the at the position from “X:, Y:” cords once you Ctrl + T. Change the X and Y cords to X: 1213.00 px and Y:307.00 px. Once all of the Gherkins are there, select the light blue Gherkin and put at X: 1162.50 px. Doing the same for dark blue Gherkin move it to X: 1104.00 px. The poster should be something similar to this.

final-poster-desing-3-step-2

Once you placed the Gherkins add a glowing effect to all of the Gherkins. To do this is double clicking on each of the layer one at a time. A menu should pop out called layer style. Go the outer glow tab. Enable it then change the setting for it. Make the glow effect have 30% opacity, 0% noise, the colours is the same colour for the Gherkin colour lines, spread 0%, size 50%, range 12% and jitter 0%. Click oh ok and do the same for the other two and just change the glow colour deepening the other two colours.

Outer glow effect.PNG

After wards the poster should have glow effects similar to this:

final-poster-desing-3-step-3

Next is to put the text on the poster. By clicking on the Icon which uses a T icon or by doing T for the shortcut, you can now place text . Click once on to the workspace and then type in “London Festival Of Architecture” by each of the letter being on a line for each of them. The sizing for the text should be 125 pt and should font should be ‘Poplar Std’. Maker sure you have the characters tab up. You can enable this by going to Windows > Character. Highlight all of the text and change the line spacing/leading to be  70 and the kerning to be 10.

text-and-type-poster-title

Add a thin black out line for “London, Festival and of” by adding a black outline of the size of 5. How to make an outline is by clicking on the layer twice on the layer, then enabling the stroke from the tab list. Then you can change the settings of the stroke to what you want. Then  I copied the text “Architecture” and placed in the place and made a outline of the size of 15 out of the colour pink which the logo uses the same colour.

stroke-title

Now you should have something similar to the poster below:

final-poster-desing-3-step-4

 

Now we need to add the text for the dates below the title. By using the text tool we need to add two new sections, one for the text “1st – 30th” and then “June 2017”. We are going to aline the text from the rule of thirds rule by alineing the text on the top horzionmtsal guide line.

Put the “1st – 30th” text to put in the middle of the top across guide line. “June” text needs to go above the guideline, next to “Architecture”. Then “2017” needs to go below the guideline still next to Architecture. Now we are going to place the logo onto the poster. You can find the logo by a simple search. You can find it on google by type in ‘London architecture festival logo’. One of the first searches on google images are the logos: https://kcimgdlucacavozzi.files.wordpress.com/2016/12/7cb1f-1478699539590.png

Save as in the Images folder in the project folder. Go back to Adobe Photoshop then got to File > Open or Ctrl + O. Find the saved logo and import it into Photoshop. Once the logo is in Photoshop. Select the logo and copy it into your poster workspace. When the logo is in the workspace. Ctrl + T and rescale the logo down until it is smaller enough but is still readable.

Ctrl + J all of the text layers, then copy and paste them behind the original text layers. Move the new copied text layers slightly down and to the left. Turn down the opacity of the layers down to 10%. Also make the shadow simlar to the text for the Gherkin now by doing the same process. It is recommended to make group folders for the Gherkin, text shadows,etc. The poster should look something simlar like this:

final-poster-desing-3-step-6

Finally, make three transparent black to colour  gradients. You should use the three colours that you have used before for this poster. To make a coloured gradient in Photoshop. You will need to go the Bucket fill tool (G) then right click it to make a pop out menu to appear. Select the Gradient tool. Go to colours selection at the bottom left tool bar. For each of the squares select one to have black and the other with green, light blue or dark blue.  On a new layer, hold shift and drag down the area to create the gradient making sure that the black starts from the top and the other colour is at the bottom.  Se the layers opacity to 10%. Do it with the other two colours as well.

Check that every text and Gherkins are lined up the rule of three composition by the guidelines. Your poster should looks something similar to this:

final-poster-desing-3-step-7

To export the poster. Save as a .JPEG by Ctrl + Shift + S. A menu should pop up, name it as your final poster then check that the format tab has .JPEG filetype has chosen. Another menu comes up but no need to change anything, hit ok. Where ever you saved it, you will have a portable image of your poster which now can be printed out.

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